Yes. The biggest pitfall is not taking the time to “know

exactly what you need and why”, and then “failing to create

appropriate expectations.”

Terms like “Unified Communications”, “Collaboration”,

“Presence”, “Mobility”, etc. are buzzwords. They represent a

concept, but have no hard definition. How these concepts are

implemented in different systems will vary. There is little cross-

platform capability.  So, selecting a vendor implies embracing

that vendor’s complete offering.

No amount of “effort in execution” can overcome “a flawed

plan.” In our Planning presentation we talk about the importance

of conceptualization and team building. We’re now expanding

that idea to include: “assessing the suitability of an offering to

perform its intended purpose.”